The Challenge
Reebok wanted to revitalize their Classic sneaker line by connecting with a younger, diverse audience through authentic creator content. The brand needed to move beyond traditional advertising and embrace street culture in a genuine, non-commercialized way.
Our Solution
We curated a roster of 12 diverse creators across fashion, lifestyle, and urban culture niches. Our approach focused on authentic storytelling, shooting on location in real urban environments at golden hour to capture the energy of street style. We empowered creators to bring their own perspectives while maintaining visual consistency through our signature cinematic aesthetic and color grading.
The Results
12
Creators
Diverse talent across multiple niches
48
Content Pieces
Photos and videos produced
8.5M
Impressions
Organic reach across platforms
4.2%
Engagement Rate
Above industry average
Urban rooftop shoot with dynamic lighting
On-location production with portable lighting setup
Creator-focused content highlighting authentic style
"The Rivision team understood our vision from day one. They brought together an incredible group of creators and produced content that felt authentic and elevated at the same time."
Brand Manager
Reebok
Credits
Creative Director
Rivision Creative Team
Lead Photographer
Fashion Photography Specialist
Talent Coordinator
Creator Relations
Stylist
Fashion Styling Lead