The Challenge
Genesis needed to establish the GV80 as a premium luxury SUV in a competitive market dominated by established European brands. The challenge was to create content that would resonate with discerning automotive enthusiasts while showcasing the vehicle's Korean design heritage and technological innovation.
Our Solution
We developed a cinematic brand film that focused on the intersection of architecture, design, and automotive excellence. By shooting at golden hour with RED cameras and employing dynamic camera movements, we created a visual narrative that positioned the GV80 as a work of art. Our approach emphasized the vehicle's sculptural design language and premium craftsmanship through carefully composed shots and atmospheric lighting.
The Results
2.4M
Total Views
Across all platforms within first month
+340%
Engagement Rate
Compared to previous campaigns
12M
Total Reach
Organic and paid combined
89%
Positive Sentiment
In audience feedback analysis
Hero shot showcasing the GV80's design language
Behind the scenes: Production setup with techno-crane
Detail shots highlighting premium craftsmanship
"Rivision Media delivered a campaign that exceeded our expectations. Their cinematic approach perfectly captured the essence of the GV80 and helped us connect with our target audience in a meaningful way."
Marketing Director
Genesis Motors
Credits
Director
Rivision Creative Team
Director of Photography
Lead Cinematographer
Producer
Production Lead
Colorist
Post-Production Specialist